ABOUT JAASE

BORN IN AUSTRALIA

Surrounded by the unparalleled beauty of nature, mother and daughter are inspired by the land they call home, The Northern Beaches of Sydney, Australia. From crystal clear water and blue skies, to glowing skin and golden sand. The Australian coastline is famous for its endless beaches, laid-back "no worries" lifestyle mixed with a multicultural influence and a boho mentality where Jaase saw the light.

THE JAASE FAMILY

Throughout the process, from manufacturing to marketing, "Jaase is all about family". Our mission is to convey that feeling to all our customers and make them feel part of our "Jaase Tribe".

DESIGN

In 2013 the Jaase team launched for the first time a collection where each piece contained the essence of both of them. Their purpose was to make every woman feel beautiful through a boho look. This combination of creativity was an immediate success Jaase's collections fit together representing a mother and daughter's love for the feminine universe through unique and exclusive print designs that reflect the exotic landscape and free-spirited mentality of Australia..

EXPANSION TO EUROPE

Following the success of Jaase, in 2018 the team expanded to Europe. Now based in Barcelona, after 4 years selling around the continent, the brand is now present in 25 European countries and continues to grow.